“Booked job” sounds obvious, but in Google Local Services Ads (LSA), many teams use different definitions across locations and reps. That creates reporting noise and bad optimization decisions.
If you cannot define a booked job precisely, you cannot scale reliably.
Why this definition affects your entire account
A weak definition leads to:
- Inflated conversion reporting
- Misleading cost-per-booked-job metrics
- Poor budget allocation decisions
- Misalignment between marketing and sales teams
A strong definition gives everyone one source of truth.
A practical booked-job definition
For most service businesses, a booked job should meet all criteria below:
- Verified customer identity and contact details
- Requested service matches your offer
- Service location is in target coverage
- A confirmed next step is scheduled (appointment, estimate slot, consult)
If one of these fails, mark as non-booked or pending.
Add status stages to prevent false positives
Use a staged model instead of a single yes/no label:
Qualified CallBookedAttendedClosed Won(optional revenue stage)
This reveals where leakage happens between call and completed job.
Common misclassifications to avoid
- Counting any long call as booked
- Marking “requested callback” as booked without confirmation
- Counting out-of-area appointments that cannot be fulfilled
- Counting duplicate callers as new booked jobs
If invalid or duplicate calls are frequent, combine this framework with How to Dispute Google Guaranteed Leads (Step-by-Step Guide).
Align booked-job criteria with lead scoring
Your booked-job definition should connect with your quality scoring model. A lead can be high intent but still not booked today. Tracking both improves forecasting and optimization.
Related guide: Why Google Local Services Leads Are Low Quality (And How to Improve Them).
Recommended reporting table
Track this weekly per location:
| Metric | Formula |
|---|---|
| Qualified rate | Qualified calls / Total calls |
| Booking rate | Booked / Qualified calls |
| Attendance rate | Attended / Booked |
| Cost per booked job | Spend / Booked |
This gives cleaner diagnostics than CPL alone.
How LeadUp helps standardize booked-job tracking
LeadUp helps teams operationalize one definition across multiple clients and markets.
- Import client accounts from your MCC through a direct LSA connection
- Process every call into transcript and summary so QA is fast and auditable
- Rate each lead in-platform with consistent criteria
- Separate qualified, booked, and credit-eligible outcomes so reporting stays clean
- Feed better conversion signals into optimization toward calls that actually book
Final takeaway
Booked-job definitions are not admin detail. They are the foundation of reliable LSA optimization.
Standardize the definition, apply it consistently, and your budget decisions become far more accurate.