Call Tracking for Lead Quality
Connect CallRail to Google Ads and tell Google which leads are most valuable. No complex CRM integration needed.
Lead Quality Signals
CallRail + Google Ads
HOW IT WORKS
CallRail
Get call data from CallRail
Leadup Analysis
Score leads by quality
Google Ads
Send values to Google Ads
Tell Google Which Leads Matter Most
Not all phone calls are equal. By giving different values to each lead based on quality, you help Google's AI understand which leads are worth more to your business, so it can find more of your ideal customers.
Conversion Value Formula
Accurate Attribution
Signal lead quality to ad platforms through differentiated values
Smarter Bidding
Enable Google's AI to optimize for quality, not just quantity
Higher ROI
Focus your budget on campaigns that drive valuable leads
The specific values don't matter as much as the differentiation between leads. This signals to Google which leads are more valuable, helping their algorithms optimize toward your best prospects.
Easy Setup in Just 4 Steps
No complex CRM integration needed. We'll help you connect CallRail to Google Ads so you can start optimizing for lead quality right away.
Connect Google Ads
We'll help you link your Google Ads account with just a few clicks
Choose Tracking Options
Select how you want to track first-time and repeat callers
Set Quality Thresholds
Define what makes a good lead for your business
Assign Lead Values
Give different values to leads based on quality signals
Connect Google Ads
We'll help you link your Google Ads account with just a few clicks
Choose Tracking Options
Select how you want to track first-time and repeat callers
Set Quality Thresholds
Define what makes a good lead for your business
Assign Lead Values
Give different values to leads based on quality signals
No technical setup required. We handle everything for you in minutes.
But How Do We Know If It's a Good Lead?
Our AI analyzes each call transcript to determine lead quality, so you can focus your ad spend on campaigns that drive valuable leads.
How We Evaluate Lead Quality
Customer Need
Evaluate the customer's expressed needs and how well they align with your services
Urgency & Timeline
Assess how soon the customer needs your service or product
Service Fit
Determine how well your offerings match what the customer is looking for
Scheduled Activities
Check if a consultation, follow-up, or appointment was scheduled during the call
AI-Powered Lead Scoring
How Our AI Analyzes Call Transcripts
- 1Transcribes the call using advanced speech recognition
- 2Identifies if the caller is an existing client
- 3Evaluates lead value based on need, urgency, fit, and scheduled activities
- 4Assigns a quality rating from 1-5 stars
- 5Determines if it's a "good lead" based on your preferences
Send Lead Quality Signals to Google Ads
Automatically convert lead ratings to conversion values