Ad Management Software for Agencies

Monitor budgets, score calls and leads, and clean up search terms across every client account, all in one platform.

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From $49.99/month · 30-day satisfaction guarantee

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Example: four search terms are reviewed, two irrelevant ones are added as negative keywords, and $99 of wasted spend is blocked.

Example: four client budgets are paced across platforms, Summit Realty goes over budget, and an alert is posted to Slack.

Example: three CallRail calls are scored by AI. Two are qualified leads and one is not, and the best call is sent to Google Ads as a conversion.

Example: an after-hours Local Services Ads message is answered by AI, rated as a good lead, and live-transferred to the plumber.

Works with
  • Google Ads
  • LSA
  • Meta Ads
  • StackAdapt
  • CallRail

One Platform for Every Client Account

Pick a tool to see how it works

Built for Agencies

Made by Marketers for Marketers

Built by a team of agency veterans, LeadUp combines AI-powered automation with deep paid media expertise. Our platform connects campaign monitoring, budget pacing, lead analysis, conversion tracking, reporting, and optimization so agencies can manage more client accounts without adding more repetitive work.

Franco Maccarone, founder and CEO of LeadUp

Our mission

"We built the platform we always wished existed - one that automates the tedious work, prevents costly mistakes, and gives agencies the insights they need to scale."

Franco Maccarone

Founder & CEO

Connect on LinkedIn (opens in a new tab)
Google Partner
Ad Spend Managed
$50M+
Clients Served
100+

Why We Built LeadUp

Born from Agency Frustrations

We experienced these challenges firsthand. Now we're solving them for agencies everywhere.

See how LeadUp solves each one

AI-Powered Call Analysis & Insights

Analyze Calls and Improve Paid Advertising Lead Quality

Automatically transcribe and analyze calls from Google Local Services Ads, CallRail, and WhatConverts to identify qualified leads and improve campaign decisions.

Google Local ServicesLocal ServicesCallRailCallRail

Real-Time Call Analysis

See how our AI analyzes calls and helps optimize your ad spend based on lead value

psst...

We can also handle yourGoogle AdsGoogle Adsconversion tracking for CallRail

Learn more

Call 1 of 4

(555) 123-4567

Duration 7:05
Good Lead
Agent
Thank you for calling Smith & Associates Law Firm, this is Sarah. How can I assist you today?
Customer
Hi, I was involved in a serious car accident last week. I've been hospitalized and have significant injuries.

AI Summary

High-value lead for personal injury case. Client described accident details and injuries. Clear case with significant potential value.

Google LSA Message Automation

Respond to Google LSA Message Leads Automatically

An AI autoresponder replies to new Local Services Ads messages, runs each client's intake, rates the lead, and hands it to the right team, with human takeover whenever you need it.

AutoresponderLive Transfers

Automated LSA Message Intake

See how a new after-hours message lead is answered, qualified, and handed off

Conversation

AI active
Customer9:41 PM
Hi, my water heater is leaking. Do you serve Brooklyn?
LeadUp AI9:41 PM
Yes, the team covers Brooklyn. Is the water heater gas or electric, and how urgent is the leak?
Customer9:42 PM
It's gas, and it's getting worse. I need someone today if possible.
LeadUp AI9:42 PM
Thanks. What's the best phone number for the team to call you right now?

What LeadUp did

  1. Instant Reply

    Answers new messages, day or night.

    Replied at 9:41 PM
  2. Client-Specific Intake

    Asks each client's own questions.

    Water heater repairBrooklyn, NYSame day
  3. Automatic Lead Rating

    Rates the lead and submits it to Google.

    Good Lead
  4. Live Transfer

    Connects urgent leads with the client's team.

    Calling Brightside Plumbing…

Search Terms Auditing

Automate Google Ads Search Term Analysis

Identify irrelevant queries across client campaigns, review AI-assisted negative keyword recommendations, and reduce wasted Google Ads spend without losing account-level control.

Toronto Plumbing Services

Campaign Overview

Clean Terms: 50%

2 irrelevant of 4 terms

  • plumber near toronto

  • emergency plumbing service

  • plumber certification courses

    Service Intent MismatchNegative: "certification courses"

  • plumbing supplies vancouver

    Location MismatchNegative: "vancouver"

Overnight AI Analysis

Wake up to a clean list of flagged terms, pre-sorted by relevance and intent.

Direct Google Ads Integration

Push negative keywords straight to your campaigns - no copy/paste needed.

Smart Location Filtering

AI automatically detects and flags searches from outside your service area.

5-Minute Daily Routine

Review, approve, and push changes across all campaigns in minutes.

Start OptimizingExplore the negative keyword tool

Want to test it first? Try our free search terms audit

More in LeadUp

More Tools for Running Client Accounts

Budget pacing, performance alerts, ad insights, and client onboarding, all in the same platform. Open any tool to see how it works.

Swipe to see all 6 tools

Budget Management

Keep every client budget on track

See spend and pacing across Google Ads, LSA, Meta, and StackAdapt for every client, and catch overspend before it happens.

Explore budget management

Automated Monitoring

Get alerted when performance drifts

Set custom rules for CPL, conversion rate, and spend. Alerts land in Slack or email with the likely cause.

Explore monitoring

Ad Performance & Optimization

Turn performance data into better ads

Review asset performance across accounts, follow trends over time, and get AI-assisted ideas for stronger ad copy.

Explore ad copy optimization

Location Intelligence

Find geographic opportunities in your ad data

Map Google Ads performance by ZIP code with demographic context, so you know where to expand and where to pull back.

Feature page coming soon

Client Onboarding

Get account access with one link

Clients connect Google Ads, Analytics, and Tag Manager in one guided flow. No shared passwords, no setup guides.

Explore client onboarding

Forms Analysis

Score and qualify every form lead

Filter spam and fake submissions, enrich lead data, and score intent the moment a form comes in.

Feature page coming soon

Pricing

Simple, transparent pricing

One complete plan, plus charges only for the usage-based services you use.

One complete plan

LeadUp Platform

Every non-usage-based feature is included.

$49.99

/month

USD · plus actual usage

Usage-based services

Only these services add usage charges

Call Analysis

$0.03

per minute

CallRail, WhatConverts, and Google LSA calls

LSA Conversations

$1.00

per conversation

Each LSA message conversation LeadUp handles

Terms Auditing

$0.05

per 1K tokens

AI-powered search terms analysis

Forms Analysis

$0.05

per 1K tokens

AI-powered form submission analysis

Included in your plan

No additional usage charge
  • Budget management and pacing
  • Campaign monitoring and alerts
  • Visual ad review and approvals
  • Automated client onboarding
  • Location performance analysis
  • Dashboards, reporting, and support
Get Free TrialContact Us for a DemoStart NowPurchase Full Access
30-day satisfaction guarantee

FAQ

Frequently Asked Questions

Get answers about LeadUp's advertising management software, supported workflows, pricing, and features.

Can LeadUp manage paid advertising across multiple clients?

Yes. LeadUp is built for digital marketing agencies that manage multiple client accounts. Teams can connect supported advertising and lead sources, monitor performance and budgets, analyze leads, and run repeatable optimization workflows without switching between disconnected tools for every client.

How does the billing work?

Our billing is designed to be fair and flexible. We have a base subscription with monthly billing, plus usage pricing for supported processing services. This means you only pay for the processing you actually use. If you don't use a usage-based service, you won't be charged for it, unlike bundled pricing from other companies.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll maintain access to all features until the end of your current billing period.

How secure is my data?

We implement industry-standard security protocols and encryption to protect your data. All connections are secured through OAuth, and we never store sensitive credentials.

Can multiple team members use the same account?

Yes, team members can share access to the platform using the same account credentials. No need for multiple accounts.

How many tokens do I need to audit 450 search terms?

Auditing 450 search terms typically requires around 35,000 tokens. At $0.05 per 1K tokens, that comes out to about $1.75 for a complete audit.

How many tokens does a form submission analysis consume?

Analyzing a form submission typically consumes between 800 to 1,600 tokens. The exact number of tokens can vary based on the complexity and length of the form, including the number of fields and the amount of text in each response. Larger forms with more extensive text will naturally require more tokens for a comprehensive analysis.

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