Free Google Ads Search Terms Audit
Analyze five complete days of real Search and Performance Max queries. Find potentially irrelevant searches, understand every recommendation, and review negative keywords before anything changes in Google Ads.
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Example results shown. Your audit uses your campaign data.
Push approved negativesof complete query data
with no credit card required
reviewed by you before changes
How the free Google Ads audit works
Connect one account, let LeadUp evaluate Search and Performance Max queries in context, then review and push only the negative keywords you approve.
- Step 01
Connect your Google Ads account
Use Google OAuth, then select one eligible client account from your Google Ads manager account.
- Step 02
Analyze search terms in context
LeadUp reviews five complete days of Search and Performance Max queries using account, location, keyword, asset, and search theme context.
- Step 03
Review and push approved negatives
Check each reason and suggested match type, then dismiss it or push the approved negative to Google Ads.
Review each recommendation before you push
Generic negative keyword lists do not know your services, locations, or active keyword strategy. LeadUp uses your current campaign context, explains every recommendation, and lets you decide exactly where each approved negative should go.
- See the original query and a plain language reason
- Review the suggested phrase or exact match negative
- Dismiss a recommendation without changing Google Ads
- Push approved negatives directly to the selected destination
Push approved negatives
Choose the destination before applying changes.
Block the approved query across the selected campaign.
For Search campaigns, keep the negative limited to the most relevant ad group.
Add approved negatives to an existing shared list.
Free Google Ads audit questions
What does the free Google Ads search terms audit include?
LeadUp analyzes the previous five complete days of Search and Performance Max queries from one client account. It identifies potentially irrelevant terms, explains each recommendation, and suggests a focused phrase match or exact match negative keyword where appropriate.
Is the Google Ads audit really free?
Yes. The audit is free and does not require a credit card. You connect Google Ads, choose one eligible client account, and review the results in LeadUp.
Will LeadUp automatically change my campaigns?
No. The audit does not make campaign changes on its own. You review every recommendation and decide whether to dismiss it or approve a negative keyword before anything is pushed to Google Ads.
Which Google Ads campaigns can the free audit analyze?
The free audit analyzes both Search and Performance Max campaigns with activity during a review window that covers five complete days. It is designed for a client account available through a connected Google Ads manager account.
How does LeadUp decide whether a search term is irrelevant?
LeadUp evaluates each query alongside the account name and location targeting. Search campaigns use enabled keywords for context, while Performance Max campaigns use asset group copy and search themes. This helps identify competitor intent, searches outside the target area, unrelated services, research intent, and other low intent traffic.
Is my Google Ads data secure?
LeadUp connects through Google OAuth. You choose the account to analyze, no negative keyword is applied without your approval, and free audit results automatically expire after 48 hours.
See what your search terms are really costing you
Connect Google Ads, choose one client account, and get a clear review of five complete days of Search and Performance Max queries.
Start my free Google Ads auditFree • No credit card • No automatic campaign changes