Google LSA Integration

Google LSA Integration for Calls, Messages, and Lead Management

LeadUp's Google Local Services Ads integration connects LSA accounts directly from your MCC. Respond to messages with AI, analyze calls, qualify opportunities, submit lead ratings, sync useful context to your CRM, and measure real lead quality.

Request a walkthroughSee how it works

Calls

Transcribe, summarize, and qualify every LSA call

Messages

Respond, follow up, and collect lead details with AI

One workflow

Sync, report, and manage every client centrally

Complete Automation

GoogleGoogle LSALead Management Software

LeadUp is Google LSA software for agencies that need one workflow for calls, messages, lead qualification, CRM delivery, analytics, and reporting. Replace disconnected Google Local Services Ads software tasks with a consistent process.

1
5 minutes

Connect Through Google OAuth and the LSA API

Secure API Integration

LeadUp’s Google LSA API integration lets you authorize access and choose the LSA accounts you want to connect directly from your manager account (MCC).

GoogleSecure Google OAuth connection
Import accounts directly from your MCC
Select which clients LeadUp should process
2
Real-time

Automate Calls and Messages

AI Lead Handling

Analyze calls and respond to message leads while applying one consistent qualification framework across every client.

Automatic call transcripts and summaries
AI message responses and follow-ups
Consistent lead qualification
3
24/7

Track, Sync, and Optimize

One Lead Workflow

Send useful lead context to your CRM, review qualification results, submit ratings manually or automatically, and report on real lead quality across every account.

CRM lead delivery and AI insights
Lead quality and cost reporting
Centralized multi-account management
One-time setup
24/7 automation
Talk through the integration with our team
AI Message Autoresponder

Manage Google LSA message leads from first response to handoff

Google LSA lead management starts the moment a prospect reaches out. LeadUp responds to new message leads, follows up, and collects the information your team needs. The AI handles intake only—it does not promise availability, schedule service, or make decisions for the business.

Respond in seconds

Engage new LSA message leads as soon as they reach out—even when your team is busy.

Ask intake questions

Collect the service, location, timing, and contact details each business needs.

Follow up automatically

Keep promising conversations moving when a potential customer stops responding.

Hand off to a human

Give the team the context it needs when a lead is ready or needs personal attention.

Learn more about the Google LSA autoresponder

LSA Message Intake

A focused intake conversation for the service team.

Intake agent active
Customer

Jane Doe

Intake status

Complete

Conversation

Scroll to review
Lead
Hi, I need someone to repair a leaking water heater. Do you service Brooklyn?
AI Agent
I can collect a few details for the service team. What is your full name and best phone number?
Lead
Jane Doe, (555) 774-2246.
AI Agent
Thanks, Jane. What is the service address, and is the water heater gas or electric?
Lead
123 Atlantic Avenue in Brooklyn. It is gas, and the leak is getting worse.
AI Agent
What time today would work best for the business to contact you?
Lead
Any time after 2 PM.
AI Agent
Thank you. I’ve recorded those details for the service team so they can follow up with you.

Service

Water heater repair

Location

Brooklyn, NY

Phone collected

(555) 774-2246

Preferred time

Today after 2:00 PM

GoogleAI Call Analysis

Automate LSA call analysis, lead ratings, and feedback

Stop listening to hours of recordings. LeadUp transcribes, summarizes, and qualifies LSA calls using the same framework across every client, then produces a Google LSA lead rating with clear reasoning. Enable complete automation to submit ratings automatically, or let your team review, edit, and submit them from inside LeadUp.

Automatic LSA Call Analysis

Review the transcript, AI summary, qualification, and call outcome in one place.

Recent Calls

Swipe to choose
Phone(555) 123-4567
Date3/15/2024
Duration7:05
Lead qualityGood Lead

Transcript

Agent
Thank you for calling Toronto Plumbing Services, this is Sarah. How can I help you today?
Customer
Hi, I have a burst pipe in my basement flooding everything. I need someone out here immediately!
Agent
I understand the urgency. We can have our emergency team there within 30 minutes. Let me get your address...

Summary

Emergency plumbing service request. Customer described burst pipe in basement, needs immediate attention. High-value residential lead.

See how this fits your LSA accounts

POST /webhooks/lsa-leads

200 OK
{
  "leadup_conversation_id": "66f1c6b33e4a0c0012ab34cd",
  "google_lead_id": "AF1QipM_example_lead_id",
  "client_name": "Example Plumbing",
  "customer_name": "Jane Doe",
  "customer_phone": "+13055550142",
  "customer_email": "jane@example.com",
  "lead_rating": 5,
  "is_good_lead": true,
  "qualification_label": "qualified",
  "qualification_reason": "Needs a covered service in the client service area.",
  "is_existing_client": false,
  "intake_status": "complete",
  "google_lead_status": "NEW",
  "bot_control_status": "active",
  "collected_fields": {
    "service_requested": "Water heater repair",
    "service_location": "Brooklyn, NY 11201",
    "urgency": "Same-day service requested",
    "preferred_time": "Today after 2:00 PM",
    "property_type": "Residential"
  }
}
Example lead payload sent to your CRM workflow
Google LSA CRM Integration

Connect Google LSA to your CRM and lead workflows

Your team should not have to monitor Google LSA all day just because a lead started there. LeadUp's Google LSA CRM integration organizes the conversation, adds AI-generated insight, and sends useful context into your existing CRM or lead workflow.

Consistent qualification

Apply one built-in qualification framework across every client while keeping each business’s message workflow organized.

CRM-ready lead context

Send contact details, service requests, AI summaries, qualification results, and conversation context downstream.

Centralized account management

Monitor LSA lead activity and performance across the businesses your agency manages.

See how LeadUp fits your workflow
Google LSA Reporting

Google LSA analytics that measure real lead quality

Turn call and message activity into useful Google LSA reporting. Monitor qualified opportunities, existing customers, credit rates, quality trends, and cost per qualified lead across every client.

Client

Bright Dental Care

5 new

Total leads

65

47 calls · 18 messages

Lead quality

76.5%

Cost / good lead

$18.50

Credited

28 (43.1%)

Existing clients

6 (9.2%)

Quality trend

15%

Client

Luxe Hair Studio

2 new

Total leads

47

34 calls · 13 messages

Lead quality

82.4%

Cost / good lead

$22.75

Credited

21 (44.7%)

Existing clients

3 (6.4%)

Quality trend

5%

Client

Elite Auto Repair

7 new

Total leads

73

52 calls · 21 messages

Lead quality

67.3%

Cost / good lead

$31.20

Credited

31 (42.5%)

Existing clients

8 (11%)

Quality trend

8%

Review these metrics on your own accounts
LSA Lead Exports

Export LSA Lead Data as Client-Ready CSVs

Give your team and clients a clear record of what happened with each lead, including AI summaries, qualification results, and the reasoning behind each classification.

LSA Lead Export Preview

One client-ready CSV for reporting, analysis, or internal workflows.

leadup-lsa-leads.csv

3/10/2026

Call

Taylor Morgan

(555) 312-9081

Emergency plumbing leak at a rental property. Same-day service requested.

Good leadQualified

Qualification reason

New caller requested immediate paid service.

3/9/2026

Message

Jordan Lee

(555) 774-2246

Requested urgent gas water-heater repair and provided contact details.

Good leadQualified

Qualification reason

Covered service inside the client service area.

3/8/2026

Call

Chris Wilson

(555) 430-1198

Roof inspection request from a nearby city outside the service area.

Not a good leadOut of Geo

Qualification reason

Job location is outside the client service radius.

3/7/2026

Message

Alex Rivera

(555) 665-0173

Existing customer asked about warranty coverage for completed work.

Not a good leadExisting Client

Qualification reason

Customer already has an active service relationship.

Get client-ready exports for every account you manage
FAQ

Google LSA integration questions

Answers about API setup, CRM connections, AI message responses, call analysis, lead ratings, reporting, and multi-account management.

What is a Google LSA integration?

LeadUp connects directly to Google Local Services Ads through Google OAuth. Sign in with your Google account, authorize LeadUp, and select the LSA accounts you want to connect from your manager account (MCC). LeadUp then brings call analysis, AI message automation, lead qualification, CRM delivery, lead ratings, and reporting into one workflow.

Can LeadUp automatically respond to Google LSA messages?

Yes. LeadUp can respond to new LSA message leads with an AI agent configured for each business. It can ask relevant questions, collect lead details, follow up, qualify the opportunity, and hand the conversation to a person when needed.

Can LeadUp analyze Google Local Services Ads calls?

Yes. LeadUp automatically transcribes, summarizes, and evaluates LSA calls using the same built-in qualification framework across every client, so your team can understand call quality without listening to every recording.

Can LeadUp qualify both LSA calls and message leads?

Yes. LeadUp evaluates calls and message conversations using one consistent qualification framework across all clients. That keeps lead quality decisions consistent across both channels and across every account your agency manages.

Can LeadUp submit Google LSA lead ratings?

Yes. LeadUp can automatically create and submit ratings for eligible calls when complete automation is enabled. Teams that prefer oversight can instead review, edit, and submit each rating to Google from inside LeadUp.

Can I send Google LSA leads to my CRM?

Yes. LeadUp can send contact details, service requests, AI summaries, qualification results, and other collected information into your existing CRM or lead workflow.

How does the Google LSA API integration work?

LeadUp uses Google OAuth to request access to the Local Services Ads accounts you select from your manager account. Once connected, LeadUp can bring supported lead data into one workflow for call analysis, message automation, lead qualification, ratings, analytics, reporting, and CRM delivery.

How do I connect Google LSA to LeadUp?

Sign in with the Google account that has access to your Local Services Ads manager account, authorize LeadUp through Google OAuth, and select the client accounts you want LeadUp to process.

What Google LSA analytics and reporting does LeadUp provide?

LeadUp reports on call and message volume, qualified opportunities, existing customers, credits, lead quality trends, and cost per qualified lead. Agencies can review these metrics across the LSA accounts they manage and export lead-level data for clients or internal analysis.

Can agencies manage multiple LSA accounts in LeadUp?

Yes. Agencies can connect and manage multiple LSA clients from one place. LeadUp applies the same qualification framework across every client while keeping each business’s message automation, lead activity, reporting, and CRM workflow organized.

Related Guides

More Google Local Services Ads resources

Learn more about LSA ranking, lead quality, spam, credits, and practical fixes when lead flow changes.

View all Local Services Ads articles