Stay ahead
Paid media oversight
Monitor account performance and budget movement without rebuilding the same checks for every client.
Explore Google Ads monitoringAbout LeadUp
Paid media software shaped by real agency work.
LeadUp connects campaign monitoring, budget pacing, lead analysis, conversion tracking, and optimization so agencies can spend less time on repetitive checks and more time making decisions.
$50M+
Ad spend managed
100+
Clients served
Multi-account
Designed around agency workflows
Our story
The best product ideas start as recurring problems.
LeadUp was shaped by the day-to-day reality of managing paid media for clients. The strategy mattered, but so did everything around it: monitoring account changes, tracking budgets, reviewing search terms, understanding lead quality, checking conversion signals, and turning performance into something clients could act on.
When those tasks are handled separately, important context arrives late while skilled marketers spend time repeating checks that software should handle.
We built LeadUp to connect that work, so agencies can spot what needs attention, understand why it matters, and move forward without losing the human judgment behind the decision.
What guides us
Product principles grounded in the work.
We use a simple set of principles to decide what belongs in LeadUp and how each workflow should feel.
- 01
Make complexity useful
Paid media creates more data than most teams can reasonably review. We turn that volume into focused signals, clear next steps, and workflows people can actually use.
- 02
Keep people in control
Automation should remove repetitive effort without hiding the reasoning. LeadUp is designed to give teams context, review points, and control over important decisions.
- 03
Build for agency reality
Agency work is multi-client, deadline-driven, and full of edge cases. We design for that operating environment instead of stretching a single-account tool to fit it.
Where we focus
The work between the ad platform and the lead outcome.
LeadUp brings campaign oversight, lead intelligence, optimization, and measurement into a connected agency workflow. Each part is useful on its own; together, they preserve the context teams need to make better decisions.
Understand outcomes
Lead quality intelligence
Bring calls, messages, and qualification context closer to the campaign decisions that generated them.
Explore Google LSA workflowsImprove with evidence
Practical optimization
Review search terms in context, find wasted spend, and move from a finding to a focused negative keyword action.
Explore the negative keyword toolConnect the result
Better measurement
Close the gap between platform conversions and the qualified phone calls that became real leads.
Explore call conversion trackingWorks with your stack
Connect the ad, lead, call, and alert tools already in your agency workflow.
CallRail
Google Ads
Local Services Ads
Slack
How we're different
Pricing that follows usage, not client count or team size.
LeadUp combines one flat monthly platform fee with usage charges for the processing your agency actually runs. Fixed costs stay predictable as your client roster and team grow.
See pricing and usage ratesOne platform fee
Your base subscription is not multiplied by every client account you manage.
Pay for actual usage
Usage charges reflect processing such as call minutes, LSA conversations, and AI tokens.
Team access included
Use a shared team email so everyone who needs LeadUp can access the platform without additional per-seat charges.
Month-to-month freedom
There is no long-term contract. Cancel at any time and keep access through the end of your current billing period.
From the founder
Made by marketers, for marketers.
“We built the platform we always wished existed: one that automates the tedious work, prevents costly mistakes, and gives agencies the insights they need to scale.”
Franco Maccarone
Founder & CEO
Work with more clarity
Spend less time stitching systems together.
Bring your paid media and lead workflows into one agency-ready platform, or talk with our team about the problem you are trying to solve.