Google Ads Call Tracking for Qualified Leads

Receive CallRail recordings through a post-call webhook, let LeadUp transcribe and score each lead, and send relative conversion values back to Google without a complex CRM integration.

See How It Works
Google Ads

Lead Quality Signals

CallRail + Google Ads

AI-Powered

HOW IT WORKS

CallRail
Step 1

CallRail

Receive post-call data

Leadup
Step 2

Leadup Analysis

Transcribe, qualify, and score

Google Ads
Step 3

Google Ads

Send relative values

+1 (555) 123-4567
Duration: 3:24 • Campaign: Summer Promo
Value: $320
+1 (555) 987-6543
Duration: 1:47 • Campaign: B2B Lead Gen
Value: $175
Simple Lead Scoring

Set Google Ads Conversion Values for Leads

Use a relative proxy value made from caller-type and good/bad lead base values, plus a configurable amount for each rating star. Push the lead types you choose and adjust any value manually after it is sent.

Conversion Value Formula

Conversion Value =
Combined Base
$50
+
Star Rating
×
Per Star Value
$10
Total Conversion Value
$80
🎯

Accurate Attribution

Signal lead quality to ad platforms through differentiated values

🧠

Smarter Bidding

Enable Google's AI to optimize for quality, not just quantity

📈

Higher ROI

Focus your budget on campaigns that drive valuable leads

The combined base uses the selected first-time or repeat caller value plus the selected good- or bad-lead value. The star rating adds another configurable amount. These are relative signals rather than revenue, and you can adjust a pushed value manually when needed.

Connect CallRail to Google Ads in 4 Steps

Receive CallRail post-call data, let LeadUp transcribe and score each call, and push the conversion events and relative values you choose without a complex CRM setup.

Connect Google Ads
Step 1

Connect Google Ads

Step 2

Choose Tracking Options

Step 3

Set Quality Thresholds

Step 4

Assign Lead Values

Get Started

No complex CRM integration required.

AI-Powered Analysis

Turn Phone Calls Into Qualified Google Ads Leads

LeadUp creates its own transcript and summary from each CallRail recording, then evaluates customer need, urgency, service fit, and scheduled next steps. The resulting lead score helps separate qualified prospects from low-value calls.

How We Evaluate Lead Quality

Customer Need

Evaluate the customer's expressed needs and how well they align with your services

Urgency & Timeline

Assess how soon the customer needs your service or product

Service Fit

Determine how well your offerings match what the customer is looking for

Scheduled Activities

Check if a consultation, follow-up, or appointment was scheduled during the call

AI-Powered Lead Scoring

How LeadUp Processes CallRail Recordings

  1. 1Creates its own transcript and summary from the call recording
  2. 2Identifies if the caller is an existing client
  3. 3Evaluates lead value based on need, urgency, fit, and scheduled activities
  4. 4Assigns a quality rating from 1-5 stars
  5. 5Determines if it's a "good lead" based on your preferences

Send Lead Quality Signals to Google Ads

Choose which leads to push and apply caller-type, good/bad, and per-star values

Offline conversion tracking

Send qualified phone call outcomes back to Google Ads

A raw call event tells Google Ads that someone picked up the phone. It does not reveal whether the caller was a new prospect, a good service fit, or ready to buy. After CallRail sends the recording and tracking data through its post-call webhook, LeadUp creates the transcript and summary, qualifies and scores the lead, and returns the configured conversion event with a relative proxy value.

That creates a practical Google Ads offline conversion tracking workflow for phone leads. Your team can compare campaigns using qualified calls and lead value—not call count alone—and give value-based bidding a more useful signal.

What the CallRail conversion tracking flow adds

  1. 1

    Attribute the phone call

    Receive the recording, tracking number, and other available call data through CallRail's post-call webhook.

  2. 2

    Score the lead

    Create the transcript and summary, then evaluate fit, urgency, caller status, next steps, and overall lead quality.

  3. 3

    Return the quality signal

    Push good leads only or good and bad leads, separate first-time and repeat caller events, and assign caller-type, lead-status, and per-star values.

Improve Google Ads lead quality across the whole account

Better conversion signals work best alongside clean traffic and reliable attribution. Explore LeadUp's CallRail integration, learn how to audit your Google Ads search terms report, or reduce irrelevant clicks with the Google Ads negative keyword tool.

Value-based bidding guides

Build the bidding strategy around lead quality

Learn how to value qualified leads, choose the Google Ads objective that matches your data, and move from call count to business outcomes.

FAQ

Google Ads call tracking questions

Learn how phone call attribution, CallRail conversion tracking, lead scoring, conversion values, and offline conversion signals work together.

How do I track phone calls in Google Ads?

Use a call tracking platform such as CallRail to attribute calls to campaigns and capture the call details. LeadUp analyzes the connected call data, scores lead quality, and sends the resulting conversion and value signals to Google Ads so campaign reporting reflects more than raw call volume.

What is Google Ads call conversion tracking?

Google Ads call conversion tracking connects a phone call to an ad interaction and records it as a conversion when it meets your chosen rules. A stronger setup also distinguishes first-time callers, qualified leads, existing customers, and low-quality calls instead of treating every phone call as equally valuable.

How does the CallRail Google Ads integration work with LeadUp?

CallRail sends post-call data such as the recording and tracking number to LeadUp through a webhook. LeadUp creates its own transcript and summary, qualifies and scores the lead, assigns a relative proxy value, and pushes the configured conversion event to Google Ads.

Can LeadUp send Google Ads offline conversions?

LeadUp sends post-call outcomes and values from analyzed CallRail conversations back to Google Ads. This gives Google Ads an offline conversion signal based on what happened after the ad-driven phone call, rather than relying only on the initial call event.

How does lead scoring improve Google Ads lead quality?

Lead scoring separates valuable prospects from spam, existing customers, poor-fit inquiries, and other calls that should not carry the same value. Feeding differentiated outcomes and values into Google Ads gives reporting and value-based bidding a clearer signal about which campaigns produce qualified leads.

How should I set Google Ads conversion values for leads?

LeadUp uses relative proxy values. You can set caller-type base values for first-time and repeat callers, lead-status base values for good and bad leads, and a configurable value for each rating star. Values can also be increased or decreased manually after they are pushed to Google Ads.

Do I need a CRM to connect CallRail to Google Ads?

No. LeadUp can evaluate supported CallRail calls and send lead quality signals to Google Ads without a complex CRM integration. A CRM can still be useful for tracking later stages such as appointments, closed deals, and revenue.