CPL
Cost per lead
Catch rising acquisition costs before they consume the rest of the budget.
Alert if CPL exceeds $125
Automated PPC Monitoring for Agencies
Google Ads Monitoring Software for Agencies
Monitor multiple Google Ads accounts with custom KPI rules. LeadUp checks performance on your schedule, sends automated Google Ads alerts to Slack or email, and explains what may have changed.
Daily, weekly, or monthly checks•No automatic account changes
LeadUp · MonitoringLive
Account monitoring
Performance overview
Last checked today at 8:05 AM
- Active rules
- Across 14 accounts
- 18
- Checks today
- All schedules on time
- 252
- Need review
- 1 new since yesterday
- 2
Recently checked rules
View all 18| Rule | Current | Threshold | Status |
|---|---|---|---|
Non-brand CPL guardrail Bright Dental Group | $142.40 | Above $125 | Needs review |
Conversion rate decline Northside Legal | -21.8% | Down 20% | Alerted |
Weekly spend pace Summit Roofing | $3,840 | Below $5,000 | On track |
Three-Step Workflow
How automated Google Ads monitoring works
Replace repetitive account checks with focused rules. LeadUp evaluates the conditions on your schedule and alerts your team only when the data matches. Replace repetitive account checks with focused rules. LeadUp evaluates the conditions on your schedule and alerts your team only when the data matches.
- Step 01
Connect the right accounts
Connect Google Ads once, then choose the client accounts that should listen to each monitoring rule.
- Step 02
Define the performance rule
Use the rule builder—or describe the alert in plain language—to set the KPI, threshold, window, scope, and minimum data.
- Step 03
Get the alert with context
When a rule matches, LeadUp sends the alert to email or Slack and keeps the supporting performance detail in your inbox.
Custom KPI Rules
Google Ads alerts built around the metrics you manage
Set an absolute target or watch for a percentage change. Compare the past 1, 3, 7, 14, or 30 days—or month to date—with the prior period or the same dates last year.
Make every alert intentional
Combine multiple conditions with AND or OR logic, require minimum data, and add a cooldown so one issue does not flood your team with repeat notifications.
CVR
Conversion rate
Spot drops that can point to weaker traffic, tracking issues, or landing-page friction.
Alert if CVR falls by 20%
Spend
Spend
Watch absolute spend or compare it with the preceding period or the same dates last year.
Alert if 7-day spend exceeds $5K
Conv.
Conversions
Know when lead volume drops below the level an account is expected to produce.
Alert if conversions fall below 12
CPC
Cost per click
Identify changes in auction pressure or traffic mix before they flow through to CPL.
Alert if CPC rises by 25%
CTR
Click-through rate
Surface engagement declines that may signal weaker ads, queries, or positioning.
Alert if CTR drops below 3%
Built for Agencies
Monitor multiple Google Ads accounts without duplicating the work
LeadUp turns PPC monitoring for agencies into a shared, repeatable process. Build the rule once, attach the right accounts, and keep every exception in one monitoring inbox.
Reuse rules across accounts
Create a rule once and subscribe the relevant Google Ads accounts instead of rebuilding the same check client by client.
Monitor at the right level
Evaluate account, campaign, ad group, or keyword performance and use name filters to narrow the entities that matter.
Reduce noisy alerts
Add minimum clicks, impressions, conversions, or spend, combine conditions, and apply a cooldown before the next alert.
Rule subscriptions
Conversion rate decline
GA
Northside Legal
28 campaigns
Checked today
GA
Summit Roofing
16 campaigns
Checked today
GA
Bright Dental Group
32 campaigns
Checked today
GA
Evergreen HVAC
21 campaigns
Checked today
#paid-media-alerts
8 members
LeadUp
APP8:05 AMNon-brand CPL guardrail triggered for Bright Dental Group.
CPL is above target
$142.40 over the past 7 days · target $125.00
Spend
$4,272
Conversions
30
vs. prior period
+38.6%
What changed
Mobile spend increased while conversion rate weakened on Tuesday and Wednesday.
View alert detailsAcknowledge
👀 2Also sent by email
Actionable Alerts
The alert fired. Here is where to look.
A threshold alone tells you that something changed. LeadUp's Google Ads performance alerts add the context your team needs to decide what to investigate next.
- The KPI value that triggered the rule and its comparison value
- Day-of-week and hour-of-day performance patterns
- Campaign, ad group, keyword, location, and search-term context where available
- An AI-written summary of likely drivers and practical next steps
Insight without automatic account changes
Monitoring is read-only: alerts help your team investigate and act, but the monitoring workflow does not edit campaigns or bids for you.
FAQ
Google Ads monitoring questions, answered
Understand the supported KPIs, alert schedules, Slack delivery, multi-account workflow, and campaign coverage before you connect an account.
What is Google Ads monitoring software?
Google Ads monitoring software checks account or campaign performance against rules you define and alerts you when those conditions are met. Unlike a reporting dashboard that waits for someone to open it, a monitoring tool brings specific exceptions—such as high CPL, falling conversion rate, or low conversion volume—to your team.
How does LeadUp monitor Google Ads performance?
You choose the account, campaign, ad group, or keyword scope; define one or more KPI conditions; select a lookback window; add minimum-data requirements if needed; and choose a daily, weekly, or monthly schedule. LeadUp evaluates subscribed accounts and creates an alert when the complete rule matches.
Which Google Ads KPI alerts can I create?
LeadUp currently supports native rules for spend, conversions, cost per lead (CPL), cost per click (CPC), click-through rate (CTR), and conversion rate. Rules can use absolute thresholds or percentage changes compared with the previous period or the same dates last year.
Can I monitor multiple Google Ads accounts with one rule?
Yes. Agencies can build a monitoring rule once and subscribe multiple connected Google Ads accounts to it. You can keep broad agency guardrails consistent while using scopes and name filters to focus a rule on relevant campaigns, ad groups, or keywords.
Can LeadUp send Google Ads alerts to Slack?
Yes. LeadUp can deliver Google Ads account alerts to connected Slack destinations as well as email. The alert includes the rule and account context, the performance snapshot that triggered it, and a link to review the deeper diagnostic detail in LeadUp.
How do automated Google Ads alerts avoid false alarms?
You can require minimum clicks, impressions, conversions, or spend before a rule can trigger. You can also combine conditions with AND or OR logic and set a cooldown period to reduce repeated alerts from the same unresolved issue.
What time windows and schedules are available?
Rules can evaluate the past 1, 3, 7, 14, or 30 days, or month-to-date. A rule can run daily, weekly, or monthly in the selected timezone. Monitoring is scheduled rather than real-time, which helps teams use stable windows and deliberate thresholds.
Does a monitoring alert explain why performance changed?
LeadUp stores the matched conditions and performance snapshots, then adds diagnostic context such as day-of-week and hour-of-day patterns, affected entities, locations, and search terms where that data is available. An AI-written narrative summarizes likely drivers and possible next steps for your team to review.
Does LeadUp automatically change my Google Ads account?
No. The monitoring workflow reads performance data and sends alerts; it does not automatically edit campaigns, bids, budgets, or targeting. Your team reviews the evidence and decides what action, if any, to take.
Which campaign types and entity levels can I monitor?
Account- and campaign-level rules can evaluate enabled Google Ads campaign types. Ad-group rules are available for Search and Display campaigns, while keyword-level monitoring is available for Search campaigns. Available diagnostic detail can vary by campaign type and data availability.