Skip to content
Paid media budget management

Every client budget.
One clear picture.

Bring Google Ads, Google LSA, Meta Ads, and StackAdapt accounts together. Assign budgets at the client, platform, or campaign level and see how spend is pacing.

See LeadUp in action Explore budget controls
  • Accounts organized by client
  • Flexible budget levels
  • Clear spend pacing

Client budget overview

Spend and pacing across connected accounts

June 1–15 · USD

  • Brightside Home Services

    Google Ads · Google LSA · Meta Ads · StackAdapt

    On track · 100%
    Monthly budget
    $24,000
    MTD spend
    $12,000
    Daily target
    $800
    Yesterday
    $780

  • Northstar Commerce

    Google Ads · Meta Ads · StackAdapt

    Ahead · 120%
    Monthly budget
    $16,000
    MTD spend
    $9,600
    Daily target
    $427
    Yesterday
    $650

  • Atlas Software

    Google Ads · StackAdapt

    Behind · 70%
    Monthly budget
    $12,000
    MTD spend
    $4,200
    Daily target
    $520
    Yesterday
    $310

Sample data · 50% of the month elapsed. Daily targets reflect the remaining budget spread over the next 15 days.

Your media mix belongs together

  • Google Ads

    Search, display & more

  • Google LSA

    Local Services Ads

  • Meta Ads

    Facebook & Instagram

  • StackAdapt

    Programmatic advertising

Flexible budget control

Plan at the level your work happens.

From the whole client relationship to a single campaign. Set budgets at the level your media plan needs, with the bigger picture always in reach.

One client. Three levels of control.

Example monthly plan · USD

  1. 01Client budget

    Start with the client

    Set the overall plan. Keep every connected account in view under one client.

    Brightside Home Services

    Total monthly budget

    $24,000

    4 connected platforms

    The full relationship, in one view.

  2. 02Platform budgets

    Give each platform a plan

    Decide how much goes to each channel and see how your media mix adds up.

    Brightside Home Services

    Google Ads
    $12,000
    Google LSA
    $6,000
    Meta Ads
    $4,000
    StackAdapt
    $2,000

    A clear allocation for every channel.

  3. 03Campaign budgets

    Focus on the campaigns

    Go deeper where you need to. Set budgets for the campaigns behind each platform.

    Google Ads$12,000

    Emergency plumbing
    $8,000/ month
    HVAC services
    $4,000/ month

    Share of the Google Ads budget

    More detail where decisions happen.

Start with the big picture. Add detail wherever your plan needs it.

Budget pacing, made useful

Know what needs attention before month-end.

A spend total tells you what happened. Pacing helps you understand whether that spend matches the plan.

  • Spot spend moving ahead

    Find clients, platforms, or campaigns consuming budget faster than expected.

  • Catch budgets falling behind

    See where lower spend may need a closer look while there is still time to respond.

  • Daily targets that follow your ad schedule

    Set the days ads run at the client level. LeadUp uses your schedule to calculate remaining ad days, pacing, and the daily spend needed to stay on plan.

A simple pacing example

Halfway through your scheduled ad days.

With half the month’s scheduled ad days complete, a $12,000 monthly budget has a $6,000 spend target at an even pace.

Behind pace · 70%$4,200 spent
On pace · 100%$6,000 spent
Ahead of pace · 120%$7,200 spent

Each example uses the same budget. The marker shows the expected spend at this point in the month. Pacing is context for a decision, not a measure of campaign performance.

FAQ

Budget management, explained.

Practical answers about integrations, budget levels, and paid media pacing.

Talk through your setup
How much does LeadUp cost, and what is included?

LeadUp costs $49.99 per month. Connect unlimited advertising accounts across supported platforms, with no limit on platform connections. Your subscription includes budget management and access to all other LeadUp features.

What is PPC budget management software?

PPC budget management software helps teams organize advertising budgets and compare actual spend with their plan. LeadUp brings connected ad accounts into a client-centered workspace so agencies can assign budgets and monitor pacing across clients, platforms, and campaigns.

Which advertising platforms does LeadUp support?

LeadUp supports Google Ads, Google Local Services Ads (LSA), Meta Ads, and StackAdapt. You can link the supported accounts to a client and review their spend together.

Can I assign budgets at the client, platform, and campaign level?

Yes. Set an overall client budget, assign platform budgets, or manage budgets for individual campaigns. This lets your team work at the level of detail each client’s media plan needs.

Can I link multiple advertising accounts to one client?

Yes. You can link supported advertising accounts to the same client, bringing their spend into one workspace. This makes it easier to review the client’s overall budget and then look more closely at individual platforms and campaigns.

What does budget pacing tell me?

Budget pacing compares actual spend with the amount expected at that point in the budget period. For example, halfway through the month’s scheduled ad days, spending $6,000 of a $12,000 monthly budget is 100% of an even pace. Spending $7,200 would be 120% of that pace. It helps you identify where spend is moving ahead of or behind the plan.

How do ad schedules affect pacing and daily targets?

Set an ad schedule at the client level to define the days your ads are planned to run. LeadUp uses that schedule to calculate the remaining ad days and account for them in pacing and daily targets. Your daily target is the remaining budget divided by the remaining scheduled ad days. For example, $3,000 remaining with 10 scheduled ad days left gives you a $300 daily target.

Why review platform pacing if the client total is on track?

A client can be on pace overall while one platform spends faster and another spends slower than planned. Reviewing platform and campaign budgets gives you the detail needed to investigate that difference and decide where to adjust your media plan.

Is LeadUp built for agencies managing multiple clients?

Yes. LeadUp organizes connected accounts around clients so agencies can review budget pacing across their client portfolio and then focus on the accounts and campaigns that need attention.

Make your next budget check a little easier.

Bring your clients, connected accounts, and budget plans into one workspace with LeadUp.

See LeadUp in action View pricing