Google Ads Negative Keyword Tool
Find irrelevant search terms and reduce wasted Google Ads spend with AI-assisted negative keyword recommendations. LeadUp analyzes campaign context, explains every suggestion, and lets you approve changes before they go live.
Emergency Plumbing - Toronto
LeadUp highlights the wasted phrase and suggests a phrase-match negative keyword.
| Search Term | Relevant | Reason | Suggested Negative |
|---|---|---|---|
| plumber certification courses | No | Training intent | certification |
| plumbing supplies wholesale | No | Shopping intent | supplies |
| mr rooter plumber pricing | No | Competitor search | mr rooter |
| emergency plumber buffalo ny | No | Out of service area | buffalo |
How to find negative keywords in Google Ads
Turn Google Ads search term analysis into a repeatable workflow. LeadUp surfaces irrelevant queries, recommends the negative keyword to add, and keeps you in control of every account change.
- Step 01
Connect your Google Ads account
LeadUp securely reads the search terms, campaigns, ad groups, targeting, active keywords, and existing negatives needed for an accurate audit.
- Step 02
Analyze search terms with AI
The tool reviews each query in its campaign context and identifies irrelevant intent, competitor searches, wrong locations, and other sources of wasted clicks.
- Step 03
Review and apply negative keywords
Check the reason behind each recommendation, edit its text or match type, and push approved negatives to the appropriate campaign, ad group, or list.
AI search term analysis with full account context
Unlike a generic negative keyword list, LeadUp reviews Google Ads account context before it flags a query or recommends a negative keyword, so the analysis reflects how the campaign is actually built.
Why context matters
The same phrase can be profitable in one campaign and wasteful in another. LeadUp keeps location, offer, and keyword context attached before suggesting a phrase-match negative.
Checked before every suggestion
Location targeting
Service areas, excluded areas, and geo intent.
Campaign structure
Campaigns, ad groups, offers, and audiences.
Current keywords and negatives
Active keywords, existing negatives, and duplicates.
Automate negative keyword reviews on your schedule
LeadUp runs only on the days you select. This automated negative keyword workflow audits every new search term since the last successful run while keeping final approval with you.
The next run starts where the last run stopped.
No selected run day means no processing that day. The terms wait for the next selected run.
If you run Wednesdays only
Each Wednesday audit covers the terms that arrived since the previous Wednesday run.
If you run Monday-Friday
Tuesday through Friday usually cover the previous day. Monday covers Friday, Saturday, and Sunday.
Approve negative keywords before they go live
LeadUp starts each suggested negative in phrase match. Select the recommendations you agree with, edit the keyword text or match type if needed, and push them to Google Ads at the right level.
Push Negative Keywords
3 selected recommendations
Frequently Asked Questions
Learn how to find negative keywords, analyze Google Ads search terms, automate recurring reviews, and approve account changes safely.
What is a Google Ads negative keyword tool?
A Google Ads negative keyword tool, sometimes called PPC negative keyword software, analyzes the search terms that triggered your ads and helps identify irrelevant queries you may want to block. LeadUp goes beyond a generic keyword list by reviewing each search term with its campaign, ad group, targeting, active keywords, and existing negatives.
How do I find negative keywords in Google Ads?
Connect your Google Ads account, analyze the search terms that triggered ads, and look for queries with irrelevant intent, wrong locations, competitor names, or services you do not offer. LeadUp automates this search term analysis, explains each recommendation, and lets you approve the negatives you want to apply.
Does LeadUp automatically add negative keywords?
No. LeadUp never changes your Google Ads account without approval. You select the keywords you agree with, choose the push settings, and then send them to the account.
How do I analyze Google Ads search terms and reduce wasted spend?
LeadUp's AI negative keyword tool evaluates the wording and likely intent of each query alongside campaign structure, location targeting, current keywords, existing negatives, and account context. It then flags potentially irrelevant Google Ads search terms and explains which searches may be wasting spend and why each negative keyword is recommended.
How much does search terms auditing cost?
Search terms auditing is usage based at $0.05 per 1,000 tokens. As a reference, auditing 450 search terms typically requires around 35,000 tokens, which comes out to about $1.75 for a complete audit.
Will Google Ads change history show my email?
Yes. When you push approved negatives through LeadUp, Google Ads change history shows your Google Ads email as the user that pushed them via the API.
Can I edit a suggested negative keyword before applying it?
Yes. You can adjust the keyword text and match type before pushing, or remove any recommendation you do not want to use.
Which campaign types can I audit?
LeadUp supports Google Ads Search campaigns and Performance Max campaigns where search term data is available.
Can agencies manage multiple client accounts?
Yes. Agencies can connect multiple Google Ads accounts, review terms by client and campaign, and keep approvals organized before anything is pushed.