See Your Google Ads Performance by ZIP Code on a Map

Google Ads location analysis means reviewing campaign performance by geographic area to find where budget is working and where it is being wasted. LeadUp does this at the ZIP code level, showing your Google Ads metrics on a map next to Census demographics so you can see what each area is, not just how it performed.

Connect your Google Ads account to LeadUp, choose an account, and open a campaign. LeadUp fetches the ZIP code data from Google Ads and shows it on a map and in a sortable table. You can view the last 30, 90, 120, or 365 days.

You can color the map by conversions, spend, conversion rate, average CPC, or cost per capita. The table also includes impressions, clicks, CPL, revenue, and ROI, along with demographic and market insight columns you can turn on as needed.

It comes from the U.S. Census Bureau's American Community Survey 5-year estimates. Census data is published for ZIP Code Tabulation Areas, which closely approximate ZIP codes but are not always an exact match. Some areas, such as ZIP codes with few residents, may have limited or no demographic data.

LeadUp includes population, median household income, median home value, unemployment rate, education level, median age, per capita income, median rent, household size, total employment, poverty rate, income inequality, labor force participation, and gender ratio. It also calculates market insights such as market potential and market saturation by combining this data with your ad metrics.

You choose a performance metric such as conversion rate or CPL, then choose the demographic and market metrics to test against it. For each pair, LeadUp shows the correlation coefficient from -1 to +1, a p-value, a plain-language strength label, and a scatter plot with one point per ZIP code. It shows a statistical relationship, not the cause, so treat a strong result as something to test.

Yes. Select one or more ZIP codes in the location table and choose Exclude selected. LeadUp adds them as location exclusions on the campaigns you are viewing, and each row shows whether the ZIP is excluded from all of them, some of them, or none. To reverse it, select the ZIP and choose Remove exclusion. Local Services campaigns do not support this and are skipped, and LeadUp tells you if a ZIP code cannot be matched to a Google Ads location.

No. Viewing the map, table, and correlation analysis only reads data. A campaign changes only when you select ZIP codes and choose to exclude them or remove an exclusion.

Yes. Within one Google Ads account, select multiple campaigns and choose View Combined, including paused campaigns if you want. LeadUp adds up impressions, clicks, conversions, cost, and revenue for each ZIP code, then recalculates metrics like CPL and conversion rate from those totals. The map, table, correlation analysis, and exclusions all work on the combined set.

Combine campaigns that target the same area and a similar audience when each one has too few conversions per ZIP code to draw a conclusion. More data per ZIP makes the picture more reliable. Avoid combining very different offers, because a strong result from one can hide a weak result from another.

Yes. Location Search lets you filter ZIP codes by state and demographic criteria, such as income or population, without any campaign data. You can review the matches on a map and copy the ZIP codes for your Google Ads location targeting.

It is built for U.S. ZIP codes. The ZIP code boundaries, Census demographics, and ZIP exclusions all rely on U.S. data.

Location analysis is included in the $49.99 monthly platform subscription and is not billed by usage.