AI Form Lead Scoring for Qualified Google Ads Conversions

Form lead scoring rates each website form submission by how likely it is to be a real opportunity, so you can separate good leads from spam and poor fits. LeadUp uses AI to compare every submission with the criteria you set for that client, then gives it a rating from 1 to 5 stars, a good or poor verdict, and a short explanation.

Send each submission to LeadUp by webhook with its click ID (gclid, gbraid, or wbraid) and contact details, connect the client's Google Ads account, and turn on conversion tracking. LeadUp creates the conversion action, then uploads each lead that passes your filters with the value you configured.

Choose to count only good leads and set a minimum star rating. Spam and irrelevant submissions tend to rate poorly because they do not match the client's criteria, and invalid contact details lower the rating further. Anything that does not pass stays in LeadUp, and you can still push a lead manually if you disagree.

It works with any tool that can send an HTTP POST with a JSON body and a custom X-LeadUp-Secret header to the webhook URL LeadUp gives you for that form. That covers custom sites, many WordPress form plugins, and automation tools like Zapier and Make. If your form tool cannot set a custom header or send JSON, you can route submissions through an automation tool or a small script.

Send the form fields you want the AI to evaluate, including email and phone when you collect them. To use conversion tracking and analytics, also include gclid, gbraid, or wbraid, UTM parameters such as utm_campaign and utm_term, and landing_page_url or page_url.

You write an evaluation context of up to 1,500 characters describing the client, what qualifies a lead, and what disqualifies one. You can also enter the client's website to draft it from their public content, then edit it. The AI focuses on whether the submitted details match that context, and email and phone validity also affect the result.

The value is your base value plus the star rating multiplied by your value per star, set separately for good and poor leads. With a $50 base and $10 per star, a 4-star good lead is worth $90. These are relative proxy values rather than revenue, and you can change the value of an active conversion after it is sent.

Yes, with a few Google Ads limits. You can retract an active conversion or restate its value from the submission page. Google may need up to about a day to process a new conversion before accepting changes. Retraction is permanent, so that lead cannot be pushed again as the same conversion, and conversions attributed only through a wbraid cannot be retracted.

Enhanced conversions add hashed first-party data, such as an email address or phone number, to a conversion so Google can match it to the signed-in account that engaged with the ad. This helps when a click ID is missing, which gives bidding and reporting more complete conversion data. Match rates depend on your data and on Google.

Accept the customer data terms and turn on enhanced conversions for leads in Google Ads, and make sure your consent setup allows ad_user_data. To use the guided setup, your Google account also needs Edit access to the Tag Manager container. LeadUp saves its changes to an unpublished workspace, and you review, test, and publish them yourself.

No. Conversion tracking is off until you turn it on for a client, so you can use the AI scoring and analytics on their own.

Forms analysis is usage based at $0.05 per 1,000 tokens, on top of the $49.99 monthly platform subscription. A submission typically uses 800 to 1,600 tokens, which is about $0.04 to $0.08 per form.