If you are looking for how to dispute Google Guaranteed leads, the important update is this: Google removed the old dispute flow.
As of 2026 in Google Local Services Ads (LSA), the workflow is rating leads and requesting credits for some unqualified calls.
Can you still dispute Google Guaranteed leads?
Not through the old dispute process. The current system is built around lead ratings and credit eligibility.
That means operational discipline matters more than ever:
- Rate leads quickly and consistently
- Keep clear call evidence
- Track approval patterns and fix weak reasons
Which calls are usually credit-eligible
Eligibility can change by category and policy updates, but the same patterns appear repeatedly:
- Spam or robocall behavior
- Duplicate leads
- Out-of-service-area requests
- Services your profile does not offer
- Calls with no real commercial intent
Treat this as a qualification system, not a one-off task.
The 6-step rating and credit workflow
1. Review each new lead within 24 hours
Fast review improves context quality and reduces missed credit opportunities.
2. Use one strict taxonomy across the team
Standardize outcome labels:
QualifiedUnqualifiedSpamDuplicateOut of Scope
Consistency beats complexity.
3. Capture proof from transcripts and call notes
Use concise evidence tied to the exact reason:
- Transcript excerpt with no relevant service request
- Caller details matching a duplicate lead
- Location mismatch against your service area
4. Rate unqualified leads and request credits in a fixed cadence
Daily triage plus weekly QA usually outperforms ad hoc handling.
5. Track approval rate by reason category
If one reason has low approval, improve your evidence standard or stop using that reason until criteria are clear.
6. Feed outcomes back into operations
Credit recovery is only one result. The bigger value is improving intake scripts, routing, and lead-quality feedback loops.
Why many teams miss credits
Common failure modes:
- Vague notes with no transcript context
- Inconsistent lead labels across account managers
- Slow review cadence
- No scorecard for reason-level approval trends
If this looks familiar, read Why Google Charges You for Bad Google Guaranteed Leads.
Build a credit recovery scorecard
Track monthly:
| Metric | Why it matters |
|---|---|
| Lead rating completion rate | Shows process consistency |
| Credit request rate | Shows operational coverage |
| Credit approval rate | Shows evidence quality |
| Recovered spend | Shows financial impact |
Without this, most teams overestimate how effective their workflow is.
How LeadUp improves credit recovery
LeadUp gives agencies and operators a direct workflow from call to lead rating.
- Direct LSA connection plus MCC client imports
- Automatic transcripts and summaries for faster review
- In-platform lead ratings to separate valid vs unqualified outcomes
- Cleaner audit trail for stronger credit requests
- Better feedback loops that improve future lead quality, not just recovery
Related reads
- Why Google Local Services Leads Are Low Quality (And How to Improve Them)
- Why Google Local Services Leads Are Low Quality (And How to Fix Them)
Final takeaway
The old dispute language is outdated. Teams that win today run a fast, consistent lead-rating system and submit better credit requests for truly unqualified calls.