Google Ads Search Terms Auditing Software
LeadUp audits Google Ads search terms, flags irrelevant queries, and recommends phrase-match negative keywords so agencies can cut wasted spend and improve lead quality without hours of manual spreadsheet review.
Emergency Plumbing - Toronto
LeadUp highlights the wasted phrase and suggests a phrase-match negative keyword.
| Search Term | Relevant | Reason | Suggested Negative |
|---|---|---|---|
| plumber certification courses | No | Training intent | certification |
| plumbing supplies wholesale | No | Shopping intent | supplies |
| mr rooter plumber pricing | No | Competitor search | mr rooter |
| emergency plumber buffalo ny | No | Out of service area | buffalo |
Every search term is judged with the account around it.
LeadUp reviews Google Ads account context before it flags a query or recommends a negative keyword, so the audit reflects how the campaign is actually built.
Why context matters
The same phrase can be profitable in one campaign and wasteful in another. LeadUp keeps location, offer, and keyword context attached before suggesting a phrase-match negative.
Checked before every suggestion
Location targeting
Service areas, excluded areas, and geo intent.
Campaign structure
Campaigns, ad groups, offers, and audiences.
Current keywords and negatives
Active keywords, existing negatives, and duplicates.
Pick the days. LeadUp handles the date range.
LeadUp runs only on the days you select. When it runs, it audits every new search term since the last successful run.
The next run starts where the last run stopped.
No selected run day means no processing that day. The terms wait for the next selected run.
If you run Wednesdays only
Each Wednesday audit covers the terms that arrived since the previous Wednesday run.
If you run Monday-Friday
Tuesday through Friday usually cover the previous day. Monday covers Friday, Saturday, and Sunday.
Flexible approvals before negatives go live.
LeadUp starts each suggested negative in phrase match. Select the recommendations you agree with, edit the keyword text or match type if needed, and push them to Google Ads at the right level.
Push Negative Keywords
3 selected recommendations
Frequently Asked Questions
Practical answers about approvals, Google Ads change history, campaign support, and how agencies manage negative keyword reviews.
Does LeadUp automatically push negative keywords?
No. LeadUp never changes your Google Ads account without approval. You select the keywords you agree with, choose the push settings, and then send them to the account.
How much does search terms auditing cost?
Search terms auditing is usage based at $0.05 per 1,000 tokens. As a reference, auditing 450 search terms typically requires around 35,000 tokens, which comes out to about $1.75 for a complete audit.
Will Google Ads change history show my email?
Yes. When you push approved negatives through LeadUp, Google Ads change history shows your Google Ads email as the user that pushed them via the API.
Can I edit a suggested negative keyword before pushing it?
Yes. You can adjust the keyword text and match type before pushing, or remove any recommendation you do not want to use.
Which campaign types can I audit?
LeadUp supports Google Ads Search campaigns and Performance Max campaigns where search term data is available.
Can agencies manage multiple client accounts?
Yes. Agencies can connect multiple Google Ads accounts, review terms by client and campaign, and keep approvals organized before anything is pushed.