Different strengths for different teams
Both products can help with Google Ads search term analysis and negative keyword management. The deciding factor is what your team needs around that core workflow.
LeadUp
LeadUp reviews terms against campaign structure, targeting, active keywords, existing negatives, and client context; categorizes each flag, explains the reason, suggests a short-tail phrase-match negative, and supports approval, push, or CSV export.
Best fit
Agencies that want categorized Search and Performance Max term analysis, reviewable reasons, short-tail phrase-match negatives, CSV export, approval before changes, and related paid-media operations.
Adalysis
Adalysis combines search-term filters, matched-keyword context, potential keyword and negative alerts, n-gram analysis, bulk actions, optional automated actions, and a much wider PPC toolset.
Best fit
Experienced PPC teams seeking a comprehensive Google and Microsoft Ads management suite with deep audits, alerts, budgets, bidding, ads, reporting, and configurable automation.
LeadUp vs Adalysis: feature comparison
A practical look at what each product publicly supports. “Partial” usually means the capability exists with a narrower scope or a different workflow.
| Capability | LeadUp | Adalysis |
|---|---|---|
| Flagged-term categorization | Available:Competitor searches, irrelevant offerings, out-of-geo intent, and other actionable categories | Partial or different scope:Uses customizable performance filters and alerts rather than the same intent categories |
| Reason for each recommendation | Available:Explains why the search term is not relevant in the client and campaign context | Partial or different scope:Provides matched-keyword, ad, Quality Score, and performance context for the decision |
| Suggested negative keyword | Available:Provides a short-tail negative in phrase match by default; text and match type stay editable | Partial or different scope:Surfaces terms and n-grams for exclusion; users select the negative and match type |
| CSV export | Available:Export terms and recommendations for offline review, sharing, or archiving | ?A search-term recommendation CSV export is not documented on the pages reviewed |
| Search-term review | Available:AI relevance explanations using campaign and client context | Available:Search and Shopping term tools with filters and matched keyword/ad detail |
| N-gram analysis | Available:Recommendation text can be refined to the useful exclusion | Available:One-, two-, and three-word aggregated performance at account and campaign level |
| Positive and negative actions | Available:Negative-keyword recommendation and push workflow | Available:Add search terms as keywords or negatives |
| Automation | Available:Scheduled audits with human approval before push | Available:Custom alerts and optional automated keyword or negative actions |
| Platforms and accounts | Available:Multiple Google Ads client accounts | Available:Unlimited Google and Microsoft Ads accounts and unlimited users |
| PMax tooling | Available:PMax search-term analysis where data is available | Available:Dedicated Performance Max analysis alongside other PPC tools |
| Lead quality and LSA | Available:Call and form quality, value tracking, and LSA workflows | Not currently offered:Public product scope focuses on PPC management |
More than a negative keyword tool
Search term auditing is one part of LeadUp. The platform helps agencies connect lead quality to bidding, automate LSA response and qualification, improve ad copy, monitor budgets, and make better decisions across client accounts.
Value-based conversion tracking
Send differentiated lead-quality values from supported lead sources into Google Ads, helping bidding optimize for better opportunities.
Learn more →02Google LSA automation
Respond to LSA message leads, run intake and qualification, hand conversations to people, and analyze supported calls.
Learn more →03Ad review and copy insights
Review creative across client accounts, spot patterns in stronger and weaker copy, and turn performance data into clearer next edits.
Learn more →04Budget pacing and monitoring
Track pacing, projected spend, and budget risk across clients before over or underspend becomes a reporting problem.
Learn more →05Lead quality analysis
Transcribe and classify calls and forms so agencies can report on qualified leads instead of raw conversion volume.
Learn more →06Location intelligence
Combine Google Ads performance with geographic and demographic context to find patterns and evaluate new markets.
Learn more →Compare the total workflow, not only the base price
Public pricing checked on . Vendors can change pricing at any time.
LeadUp
Transparent usage$49.99 per month for the platform, plus usage-based search-term analysis at $0.05 per 1,000 tokens. LeadUp estimates about $1.75 to audit 450 terms.
See LeadUp pricingAdalysis
CompetitorAdalysis uses one feature-complete plan priced by maximum monthly ad spend, with monthly, six-month, and annual billing. The public interactive calculator offers a 30-day trial; six-month and annual terms receive discounts.
View Adalysis pricingAdalysis includes a much broader PPC suite and unlimited accounts or users, so compare it against every PPC tool it would replace. LeadUp may be more economical when the narrower AI audit plus lead-quality workflow is sufficient.
Which one should you choose?
Start with your team, channel mix, and the job you need the software to own.
Choose
LeadUp if…
- Lead quality and LSA workflows matter as much as PPC management.
- You want AI explanations tied to client business context.
- You prefer a smaller platform fee plus auditable usage.
Choose
Adalysis if…
- You need a mature, comprehensive PPC management suite.
- Microsoft Ads, bidding, creative tests, budgets, and reporting belong together.
- Unlimited accounts and users are important.
Turn LSA response into a repeatable agency workflow
Connect your LSA accounts, automate intake, review lead quality, and keep the rest of your paid-media work in view.
LeadUp vs Adalysis FAQ
What is the main difference between LeadUp and Adalysis?
LeadUp is the more focused agency platform for AI term intent, lead quality, and LSA operations. Adalysis is the broader PPC management suite, with search-term and n-gram analytics, keyword actions, automated checks, budgets, bidding, ad management, reporting, and Google plus Microsoft Ads.
Do LeadUp and Adalysis both find negative keywords?
Yes. Both can surface search terms or patterns that may deserve exclusion. They differ in how they reach the recommendation, which campaign types and ad platforms they cover, where a negative can be applied, and how much broader PPC functionality is included.
Does LeadUp automatically change Google Ads accounts?
No. LeadUp generates recommendations and explanations, but a user must approve a push. Before approval, the negative text, match type, and destination can be edited.
How does LeadUp categorize flagged search terms?
LeadUp groups flagged terms into actionable categories such as competitor searches, irrelevant offerings, and out-of-geo intent. Each flag also includes a reason grounded in the client and campaign context.
Can LeadUp export search term recommendations as CSV?
Yes. Teams can export the reviewed search terms and recommendations as CSV for offline analysis, client review, archiving, or a separate implementation workflow.
How should an agency compare LeadUp and Adalysis pricing?
Model the actual account portfolio, monthly ad spend, search-term volume, users, refresh frequency, automation requirements, and the other PPC tools included. A lower entry price can be misleading if it excludes the accounts or workflows the team needs.
Can Adalysis automate negative keyword actions?
Yes. Adalysis documents prebuilt and customizable search-term alerts with optional automatic actions, as well as manual review and bulk keyword or negative actions.
How this comparison was researched
We reviewed each company’s public product, feature, help, and pricing pages. We favor specific documented capabilities, show meaningful tradeoffs, and mark differences in scope rather than forcing every row into a simple yes or no.
Products change. If you spot something outdated, tell us and we’ll review it.